Just like all products, it’s essential to market your art, if you plan on selling some.
Pursuing art as a career can make for a rewarding professional life. Visual artists have many options they can consider, ranging from graphic design, special effects, and fashion.
However, if you want to make it big as an artist, you need to find effective strategies to promote your art. The below tips can help you establish a following—both on and offline.
Find the Right Social Media Platform to Market Your Art On
In the current art marketing landscape, it’s impossible to establish a brand online without first having a social media presence. Because social media has become such a ubiquitous part of modern life, social media specialization now stands as one of the most popular roles in communications.
Businesses use social media to connect with their target market with a lower investment and at a larger scale. Smaller businesses and individuals, too, can leverage the increased visibility social media offers.
As an artist, you will need to identify the platform your target audience uses and create content that aligns with their interests. The visually-oriented Instagram is a go-to for many artists, but other platforms might help you gain a foothold in smaller niches.
If you’re reaching out to Gen Z, it might help to post quick process videos on the video-sharing platform TikTok. And if you want to build connections with other artists, try posting your work on art-specific forums on Reddit.
Join an Artist Community
Effective networking strategies can help businesses, no matter the industry, to grow at a rapid pace. Building relationships with artists and art enthusiasts will increase your connections with potential buyers. As mentioned previously, social media is an effective way to build connections and market your art, but if you want to secure the trust of people within a specific niche, it’s best to join an artist community.
There are many artists’ associations across the country, both local and national. For example, oil painters can join the Oil Painters of America, while acrylic and casein artists can look into the National Society of Painters in Casein and Acrylic.
Remember that networking is a two-way process. The best professional networking tips will tell you to show appreciation to the people that point you to good opportunities. Send thank-you notes and shout-outs on social media after receiving favors.
Additionally, be efficient at marketing yourself. Prepare an elevator pitch — a succinct personal introduction that tells people about who you are, what your goals are, and what you can offer.
Host an Event
If you’ve already established a small but substantial following, you can amplify your reach by hosting an event. Event marketing helps individuals build a concrete brand image and generate more leads. As an artist, you can showcase your skills by hosting an exhibition, workshop, or auction.
Host your event virtually if you want to cut down costs or broaden your reach. Since you won’t be required to organize travel or venues, hosting virtual events also saves you the time and stress of planning.
Market your Art by Partnering with Brands
Artists can amplify their reach by partnering with more well-known brands. Brands collaborating with artists isn’t a particularly new phenomenon: large corporations often scout artists to help design unique product lines or advertisements.
If you can find a business whose values align with your goals as an artist, reach out to them and see if you can score a partnership. It’s a win-win situation: the business gets your unique perspective, while you get to market your art to their large customer base.
Marketing your art is a matter of patience and dedication. By partnering with brands, hosting events, and joining the right social media platforms and communities, you can build your following and increase the number of leads coming your way.