Brand activation is a fancy term used by marketers. It explains that the best way to drive consumer interaction with any particular brand is to have them have an experience with the brand in real-time. This differs from the majority of conventional marketing. Conventional marketing is done through digital advertising, or physical brick and mortar
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Hosting trade events is a great opportunity to build your brand. The article ‘Why Trade Shows are Still an Important Marketing Tool’ emphasizes that trade shows are crucial for generating leads and sales and experimenting with newer marketing strategies. Most importantly, it gives you unmatched opportunities to engage with your target audience and strengthen relationships. By
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Why do companies spend money giving away promotional gifts? Let’s all sing the lyrics from the theme song of Fame … ‘Baby remember my name’. It’s as simple as that, it’s an investment in brand awareness. To be more technical, the pinnacle of brand awareness is called proprietary eponym. This simply means a brand has become
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