Skip to Main Content
Airbrush Events | Custom Airbrushed Party Favors

Corporate Event Planning: Breaking In and Finding Your Niche

Corporate event planning is a diverse field with opportunities in various departments, including marketing and event management, communications, training, and the corporate foundation. These roles can involve planning traditional events such as seminars, conferences, and trade shows, as well as less apparent events that support the company’s internal operations or external brand management.

Before pursuing a position in corporate event planning, it is important to consider the specific responsibilities and focus of the role, as some administrative or support roles may have little significant event planning responsibilities.

For those dedicated to a career in corporate event planning, there are many options available within different departments and at various levels of experience.

The following excerpts are from 6 Ways to Break Into Corporate Event Planning by Rob Hard 

Meeting Management

3 people sit at a wooden table with pen and tab of paper in hand - Breaking Into Corporate Event Planning: A Beginner's Guide to Finding Your Niche
Photo by Dylan Gillis on Unsplash

For those who want to work 100% of the time in corporate event jobs, the meeting management department is the obvious route.

Individuals in this area contract outside services and manage lodging, food & beverage, transportation, A/V, and other expenses. These jobs are often part of the purchasing department, so expense management drives many decisions.

Common job titles include:

  • Meeting Planner
  • Travel Coordinator
  • Meeting Assistant

Office Support

3 people - 2 ladies and one man sit in front of desktop computers in a bright windowed office - Breaking Into Corporate Event Planning: A Beginner's Guide to Finding Your Niche
Photo by Arlington Research on Unsplash

Administrative support personnel may manage event responsibilities, plan and executes departmental and client-specific meetings, handle travel arrangements, and more. They may also work with outside hospitality vendors, track outside services budgets, etc.

With a focus on strong organizational skills, many event planners start their path here and transfer into other event planning roles. Some administrative jobs are more likely than others to offer planning opportunities, so do ask questions before taking such a job with the expectation that you’ll get experience with event planning.

Common job titles that include this type of work include:

  • Administrative Assistant
  • Executive Assistant
  • Senior Administrative Assistant

Marketing and Sales

2 men shake hands while sitting at a white table with contract in front of them - Breaking Into Corporate Event Planning: A Beginner's Guide to Finding Your Niche
Photo by Sebastian Herrmann on Unsplash

Whether an organization is sales-driven or marketing-focused, the business area of any company coordinates the bulk of events, especially smaller meetings. For marketers, the emphasis is on return investment for the value of events rather than expense management.

Most organizations recognize the value of face-to-face activities, and this has led to an increased focus on client seminars, conferences, appreciation events, and more. Often, people with the following job titles are asked to plan and/or manage events:

  • Marketing Coordinator
  • Meeting/Event Manager
  • Marketing Specialist
  • Product Specialist

For more in-depth coverage with more ways to break into corporate events planning, check out 6 Ways to Break Into Corporate Event Planning by Rob Hard

Related Posts

A Love Story: My Relationship with Tetris

“I fit together with Tetris like a tee,” says Fractal. “There’s just something about that meticulous stacking and beautiful order out of chaos. He’s just so beautiful.” Fractal has been in love with Tetris since September 16th, 2016, and he doesn’t see any end to it. Fractal plays Tetris on PlayStation VR, which is one
Read More

Super Bowl Rush: Delivering Personalized Gifts with Airbrush Events

February 2020 saw us jetting off to Miami’s Super Bowl frenzy, tasked with executing brand activations across the city. Brew ‘N’ Motion, a marketing agency, commissioned us for Bud Light’s project. Beyond the Gridiron: Quantifying Brand Activations’ Impact For football fans, the Super Bowl is the pinnacle of excitement. But for event planners and marketing
Read More

Corporate Event Planning: Top Insider Secrets

Top insider secrets for corporate event planning. Introduction: When it comes to corporate event planning, it’s all about those unique touches that make an event memorable. We’ve talked to some of the best in corporate event planning to bring you their secret tips for making your event one that guests will always remember. Storytelling in
Read More