Brand activation is a fancy term used by marketers. It explains that the best way to drive consumer interaction with any particular brand is to have them have an experience with the brand in real-time. This differs from the majority of conventional marketing. Conventional marketing is done through digital advertising, or physical brick and mortar
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Corporate event planning is a diverse field with opportunities in various departments, including marketing and event management, communications, training, and the corporate foundation. These roles can involve planning traditional events such as seminars, conferences, and trade shows, as well as less apparent events that support the company’s internal operations or external brand management. Before pursuing
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Green events are building in popularity but planning them can be challenging! Thinking About The Future The climate is changing, that much we know from thousands of researchers and scientists. One of the biggest contributing factors to this is the actions we as humans take in caring for the earth. People have become more conscious
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