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Super Bowl Rush: Delivering Personalized Gifts with Airbrush Events

February 2020 saw us jetting off to Miami’s Super Bowl frenzy, tasked with executing brand activations across the city. Brew ‘N’ Motion, a marketing agency, commissioned us for Bud Light’s project. Beyond the Gridiron: Quantifying Brand Activations’ Impact For football fans, the Super Bowl is the pinnacle of excitement. But for event planners and marketing
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Brand Activation: The Key to Memorable Marketing

Brand activation might sound like a fancy marketing term, but its meaning is simple and impactful. It refers to creating real-time experiences that drive consumer interaction with a brand. Unlike traditional marketing methods—like digital ads or physical stores—brand activation focuses on live, engaging experiences that leave a lasting impression. Why Experience Matters in Brand Activation
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Building Brand Awareness With Promotional Gifts

Why do companies spend money giving away promotional gifts? Let’s all sing the lyrics from the theme song of Fame … ‘Baby, remember my name’. It’s as simple as that, it’s an investment in brand awareness. To be more technical, the pinnacle of brand awareness is called proprietary eponym. This simply means a brand has become
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