February 2020 saw us jetting off to Miami’s Super Bowl frenzy, tasked with executing brand activations across the city. Brew ‘N’ Motion, a marketing agency, commissioned us for Bud Light’s project. Beyond the Gridiron: Quantifying Brand Activations’ Impact For football fans, the Super Bowl is the pinnacle of excitement. But for event planners and marketing Read More
Doing race events are always fun. So I was excited to go the Bojangles’ Southern 500 NASCAR race to paint some airbrushed tees. I took one of my best buds and fellow airbrusher, Regis with me. Our job was to personalize pre-printed t-shirts for Ally Financial, the major sponsor of the #48 car. A car Read More
Brand activation is a fancy term used by marketers. It explains that the best way to drive consumer interaction with any particular brand is to have them have an experience with the brand in real-time. This differs from the majority of conventional marketing. Conventional marketing is done through digital advertising, or physical brick and mortar Read More
Green events are building in popularity but planning them can be challenging! Thinking About The Future The climate is changing, that much we know from thousands of researchers and scientists. One of the biggest contributing factors to this is the actions we as humans take in caring for the earth. People have become more conscious Read More
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