Unique Party Favor Ideas for Adults: Enhance Corporate Events

Heads up! This post contains affiliate links, which means if you click through and make a purchase, we may earn a small commission—at no extra cost to you. Thanks for supporting the work we do!

In the vibrant world of corporate events and brand activations, unique party favors for adults serve as more than just tokens of appreciation; they play a crucial role in shaping the overall guest experience. These small, thoughtful gifts can leave a long-lasting impression on attendees, reminding them of the event long after the final curtain falls. Whether it’s a chic branded item or a memorable edible treat, the right favor elevates the atmosphere, making every participant feel valued and engaged.

However, event planners often face significant challenges when it comes to selecting these favors. You might be pressed for time or budget, or perhaps the pressure to make a bold statement looms large. Balancing creativity with utility is no easy feat. You need to ensure that the favors are not only appealing but also resonate with a diverse group of adult guests, not to mention aligning seamlessly with corporate branding objectives.

This is where a partner like Airbrush Events can make your job easier. We specialize in custom, on-the-spot airbrush designs that tie into your event theme, branding, or activation goals, so your guests leave with something that feels personal and memorable.

The task becomes even trickier when navigating the delicate line between what’s trendy versus what’s timeless. A favor that feels fresh and exciting today might not hold the same allure next year. That’s why understanding your audience is paramount. Adult guests expect more than just the standard options; they want something meaningful that reflects their experiences and interests. As planners, it’s vital to think beyond the ordinary and provide favors that resonate deeply, forging a connection between your event and the attendees.

Ultimately, choosing the right party favor can turn a good event into a great one, enhancing not just the guest experience but also reinforcing your brand identity. A well-picked item can spark conversations and encourage networking long after guests leave. It’s about creating lasting memories that not only delight but also reflect the ethos of your brand. So, let’s dive into how you can find those unforgettable favors.

Types of Unique Party Favors for Adults: Categorizing Ideas Based on Event Type and Guest Profile

Choosing the right party favor involves knowing your audience and the nature of the event. Here’s a rundown of some standout categories that can steer your selection process:

Edible Favors

Nothing leaves a sweeter taste in guests’ mouths than delicious edible favors. Consider options like:

Branded chocolates: Customized varieties with your logo are always a hit.
Gourmet snack boxes: Curate items that align with your brand’s values, such as local or sustainable goods.
Unique treats: Think beyond cookies—miniature cheesecakes or artisanal popcorn can leave a memorable mark.

Personalized Drinkware

Customized drinkware can be functional and stylish. Options to consider include:

Insulated tumblers: Perfect for both hot and cold beverages with logo engraving.
Custom beer mugs or wine glasses: Classic and sophisticated, they cater to a wide range of guests.
Reusable straws: A trendy, eco-friendly option when paired with branded holders.

Airbrush Events has also customized stainless steel water bottles on-site, using both airbrush and paint pen techniques. These personalized items are always a hit at corporate events and align perfectly with eco-conscious branding.

Practical Gifts

Your attendees appreciate items they can use daily. Consider these practical options:

Reusable tote bags: Great for clients who are eco-conscious and need a stylish carry-all.
Notebooks or planners: Ideal for corporate executives who value organization and professionalism.
Quality pens: A simple yet effective way to keep your brand in their hands.

Tech Gadgets

Appealing to the tech-savvy crowd? Check out these trendy gadgets:

Portable chargers: Always in demand, keep your brand charged up.
Bluetooth speakers: Perfect for events where music is central.
Custom USB drives: Practical and a great canvas for branding.

While we don’t airbrush electronics, many clients choose to pair tech gadgets with custom tote bags or shirts we paint live at the event, turning a simple giveaway into a multi-layered experience.

Eco-Friendly Items

With sustainability on the rise, consider favors that reflect green values:

Plantable seed favors: Guests can grow their own herbs or flowers, keeping your brand in their thoughts.
Bamboo utensils: A stylish way to encourage sustainable habits.
Biodegradable packaging: Show your commitment to the environment right down to the last detail.

Experiential Favors

Think beyond physical items and offer experiences instead:

Event vouchers: Tickets to local events or activities that resonate with your brand.
Unique experiences: Cooking classes, art workshops, or virtual reality sessions can make lasting impressions.
DIY coupon books: Provide guests with discounts or perks that keep your brand relevant long after the event.

DIY Options

For a personal touch, DIY items can resonate with guests:

Homemade candles or soaps: Simple yet thoughtful, and you can choose scents that match your brand.
Custom kits: Provide all the materials needed for a fun activity, like cocktail mixing.
Handwritten thank you notes: Personal touches can add a layer of connection.

Another DIY-friendly idea: Airbrush Events can pre-paint or pre-brand items like aprons or tote bags for activity-based experiences like painting stations or mixology counters. We’ve also worked with clients to develop themed stencils that guests can choose from at our booth.

By choosing favors strategically based on event type and guest profile, you can create a memorable experience that reinforces your branding goals. It’s about being creative while also aligning with what your audience values. Each category offers unique options that can make your event unforgettable.

Unique and Trendy Party Favor Ideas for Adults with a Corporate and Branding Focus

When it comes to corporate events, the right party favors can elevate the experience, leaving guests not just satisfied but genuinely impressed. Here are some unique and trendy party favor ideas that align with branding while resonating with your adult audience.

Customized Barware

Everyone loves a good drink, so why not make it memorable? Customized barware can range from:

Engraved whiskey glasses: These impart a sense of sophistication and personalization.
Branded cocktail shakers: Perfect for those who enjoy bartending at home.
Personalized bottle openers: Small yet practical, they keep your brand close at hand.

Branded Gourmet Treats

Food is an undeniable connector, especially when it’s delicious. Consider:

Artisanal chocolate bars: Custom wrappers featuring your logo can make treats feel exclusive.
Gourmet popcorn bags: A fun, shareable snack that appeals to a variety of tastes.
Personalized cookie tins: These can be a hit, especially when cookies are freshly baked!

Tech Accessories

Appeal to the tech-savvy crowd with practical items like:

Portable phone chargers: Always appreciated, ensuring guests can stay connected.
Custom Bluetooth speakers: For those who enjoy their music on the go.
Branded phone stands: Simple yet functional, these keep your brand in view.

Mini Cocktail Kits

For adult guests, creating an experience at home can be a delightful surprise:

DIY cocktail kits: Include ingredients (and a recipe card) for making their own drinks.
Personalized mixers: Think artisanal sodas or unique bitters with custom labels.
Mini bottles of spirits: Add in custom labels for an elevated touch.

For events serving alcohol, we’ve had clients pair mini cocktail kits with customized shot glasses or tote bags that our team airbrushed live. It makes for a cohesive, branded, and adult-appropriate giveaway.

Succulent or Herb Growing Kits

Those who love plants will appreciate these eco-friendly options:

Succulent kits: Everything they need to grow their own plants, complete with your branding.
Herb garden starters: Perfect for cooking enthusiasts, reflecting a commitment to sustainability.
Customized pots: Make the experience even more personal with branded containers.

Exclusive Experience Vouchers

Instead of tangible items, offer memories. Some ideas include:

Tickets to local events: Concerts, theatre shows, or sports games can be tailored to your audience.
Classes or workshops: Cooking, painting, or fitness classes that align with your brand values.
Access to unique experiences: Think hot air balloon rides or exclusive tastings.

Gender-Specific or Demographic-Tailored Favors

Considering your audience’s demographics can make a big difference:

Personalized beauty kits: These can include items like skincare products or fragrance samples, especially popular among women.
Sleek tech accessories: Items like stylish laptop sleeves that resonate with a professional audience.
Fitness-focused favors: Consider yoga mats or water bottles brandished with your logo.

Personalization Techniques

To make each favor feel truly special, consider these trends:

Laser engraving: Offers a high-end look that feels premium.
Printed logos on packaging: Consistency in branding enhances recognition.
Custom packaging designs: Unique designs can elevate the perceived value of any favor.

At Airbrush Events, we often work with our clients ahead of time to incorporate their logos into custom stencils or pre-painted backgrounds. This ensures that every favor feels unique while staying on-brand.

With these unique and trendy party favor ideas, you can ensure that every guest leaves with something memorable, reinforcing your brand and making your corporate event stand out.

DIY and Cost-Effective Party Favor Ideas for Adults: Balancing Budget with Impact

Staying within budget doesn’t mean you have to skimp on creativity. DIY party favors offer a personal touch that can resonate deeply with guests. Here are some affordable yet impactful ideas that are easy to customize, scalable for large groups, and aligned with your branding goals.

Seed Packets

Give the gift of growth with seed packets. Whether it’s herbs, flowers, or vegetables, guests can take them home and cultivate something beautiful. Design custom packets with your branding and event details.

Homemade Candles

Nothing adds warmth to an event like homemade candles. You can choose scents that match your brand or the season. Package them in simple jars with custom labels for a polished look.

Custom Printed Keychains

Keychains are practical and easy to create. Use materials like wood or acrylic, and incorporate your logo or a memorable quote from the event. They’re perfect for guests to carry a bit of your brand with them daily.

Printable Games

For a fun twist, consider providing printable games. Create trivia or bingo cards that relate to your brand or event theme. Guests can enjoy a bit of entertainment during the event and take them home for later use.

DIY Cocktail Kits

Offer guests a way to recreate the event experience at home with DIY cocktail kits. Include mini bottles of liquor, mixers, and a recipe card. Easy to assemble, these kits bring personalization to the forefront.

Personalized Tote Bags

Give away reusable tote bags that are both functional and eco-friendly. You can buy plain bags in bulk and add your branding through iron-ons or fabric paint, making each one unique.

Handwritten Thank You Notes

The personal touch of a handwritten thank-you note goes a long way. Pair these with any favor to elevate its impact and foster a deeper connection with guests.

Scented Sachets

Crafting scented sachets filled with dried herbs or lavender can add an aromatic touch that guests will appreciate. These can be beautifully packaged with a personalized tag to complement your brand’s theme.

Easy to create and personalize.
Cost-effective options resonate with attendees.
Scalable for larger audiences without losing charm.

By opting for these DIY and cost-effective party favors, you can deliver value while keeping your event cohesive and true to your brand identity. Each option is a chance to connect, express gratitude, and create lasting memories without breaking the bank.

Custom Party Favors for Adults: Working with Vendors and Using Technology

Sourcing and designing custom party favors can elevate your event’s impact while maintaining brand integrity. Here’s how to navigate the process effectively, ensuring you create memorable and professional favors that resonate with your audience.

Choosing the Right Vendors

The vendors you select can make or break your custom favor experience. Start by looking for suppliers who specialize in corporate events and understand your branding needs. Here are some tips:

Check reviews and verify capabilities: Look for vendors with a solid track record in producing similar items. Client testimonials can offer valuable insights.
Airbrush Events has over 90 five-star Google reviews, and we’ve worked with national brands, universities, and agencies across the country. Our ability to scale, from intimate gatherings to thousand-person activations, means you get reliability and creativity in one.
Request samples: Before committing, ask for samples to gauge quality. You want favors that feel substantial and reflect your brand’s standards.
Discuss customization options: Ensure the vendor can accommodate your specific branding needs, such as colors, logos, and unique designs.
Negotiate timelines: Confirm their ability to meet your deadline, especially if your event is approaching fast. Clear communication is key.

Understanding Production Timelines

Once you’ve chosen your vendor, understanding the production process and timelines is vital. Here’s what to keep in mind:

Lead times vary: Production times can differ based on the complexity of the design and quantity needed. As a rule of thumb, give at least six weeks from design to delivery.
Incorporate time for revisions: Plan for potential revisions in your timeline. This can help avoid last-minute headaches and ensure your favors meet your expectations.
Factor in shipping: Don’t forget about shipping times. Ensure to account for any delays that might arise, especially during peak seasons.

Leveraging Online Design Tools

Utilizing technology can streamline the design process significantly. Here are some ways to make the most of online tools:

Design software: Use platforms like Canva or Adobe Spark to create visuals for your favors, ensuring they align with your branding.
Mock-up generators: Some vendors offer online mock-up tools, allowing you to visualize how your favors will look before they go into production. This step can save you time and frustration.
Collaboration tools: Use collaborative platforms to share designs and feedback with your team. Tools like Google Drive or Trello can help keep everyone on the same page.

Brand Consistency and Quality Customization

Strong branding makes your party favors memorable. Here’s how to ensure your choices reflect your brand’s identity:

Keep your branding cohesive: Use consistent colors, fonts, and messaging across your favors and event materials. This helps attendees associate the experience with your brand.
Focus on quality materials: Low-quality items can hurt your brand image. Invest in good materials that will endure, reinforcing your commitment to quality.
Personal touches matter: Incorporate unique elements like personalized notes or custom packaging to enhance the sentimental value of your favors.

In the realm of corporate events, these custom party favors can serve as more than tokens. They become a direct extension of your brand, reminding guests of their experience long after the event. By choosing reliable vendors, understanding production processes, and leveraging technology, you can craft unforgettable favors that leave a lasting impression.

Packaging and Presentation: Elevating Adult Party Favors with Thoughtful Design

When it comes to party favors, packaging and presentation play a pivotal role in elevating the overall experience. Guests are more likely to cherish a well-presented item, as it reflects the care and thought put into their gift. Here are some smart, elegant packaging options and presentation techniques that can reinforce your brand messaging and enhance perceived value.

Personalized Favor Bags

Nothing says “thank you” quite like a personalized favor bag. Opt for high-quality materials that can be customized with your event branding. Consider using:

Canvas bags: Durable and reusable, they add a sophisticated touch.
Custom prints: Incorporate your corporate colors and logo for consistent branding.
Unique shapes or patterns: This attention to detail stands out and makes the favor more memorable.

We’ve seen amazing results when clients provide us with branded bags ahead of time. Our team can match paint colors to your brand palette and even pre-paint logos to make the experience seamless.

Custom Boxes

For a more upscale feel, consider using custom boxes. They allow for creative layouts and can be tailored to fit the specific items inside. Tips for effectively utilizing boxes include:

Magnetic closures: These add a touch of elegance and ensure that the box can be reused.
Interior customization: Use branded tissue paper or crinkle-cut paper to keep items secure and visually appealing.
User-friendly designs: Make it easy for guests to open, but ensure it feels special when they do.

Unique Labels

Labels provide another layer of branding that can enhance the unboxing experience. Consider options such as:

Branded stickers: These can be affixed to bags or boxes to reinforce your logo.
Creative tag designs: Hangtags or attached cards with personalized messages add a heartfelt touch.
Interactive elements: QR codes that lead to a thank-you message or promotional content can engage guests even further.

Eco-Friendly Wrapping Materials

More guests are looking for brands that prioritize sustainability. Using eco-friendly materials not only aligns with current trends but also shows your commitment to corporate responsibility. Ideas include:

Recycled paper: Excellent for wrapping items while conveying your brand’s values.
Biodegradable packing peanuts: A great alternative to traditional packing materials.
Natural twine or jute: Add a rustic touch that pairs beautifully with eco-conscious themes.

Thoughtful Presentation Techniques

Once you’ve nailed the packaging, focus on how you present the favors. Here are several ways to enhance the overall experience:

Display stands: Curate a visually appealing table where guests can easily access favors.
Interactive Stations: Encourage guests to pick their own favors, making the experience more engaging.
Lighting Effects: Use soft lighting to create an inviting atmosphere that draws attention to the favors.

By putting thought into packaging and presentation, you’re not just handing out favors; you’re creating a full sensory experience that reinforces your brand’s identity. The perception of value can significantly enhance the impact of your party favors, ensuring that guests leave with something they genuinely cherish. It’s all about making them feel appreciated in a truly memorable way.

Special Occasion Considerations: Tailoring Party Favors for Adult Birthdays, Corporate Milestones, and Brand Activations

Each event has its own vibe, and so should the party favors you choose. Understanding how to tailor favors based on the occasion makes all the difference. Let’s explore how you can customize favors for various events so they resonate with your audience, create lasting impressions, and enhance engagement.

Birthday Parties

When it comes to adult birthday celebrations, personalization is key. Here are some ideas:

Customized Photo Frames: Guests can keep their event memories alive by capturing moments in a beautifully branded frame.
Themed Gift Baskets: Create baskets filled with the birthday person’s favorite snacks or drinks. Personal touches can include a mini balloon or party-themed decor.
Personalized Cocktails: Offer cocktail kits with ingredients and a recipe for a drink that relates to the birthday honoree, providing a fun and interactive experience.

Corporate Milestones

Celebrating corporate achievements calls for sophisticated, branded items that reflect your business’s identity. Consider these ideas:

Engraved Pens or Notebooks: High-quality items that guests can use daily, constantly reminding them of the milestone.
Branded Tech Gadgets: Items like USB drives or wireless chargers reinforce your brand while being practical.
Commemorative Merchandise: Customized items like mugs or water bottles featuring the company’s logo and the milestone date can serve as meaningful keepsakes.

Brand Activations

When promoting your brand, the favors should closely align with your marketing goals. Here are some tailored suggestions:

Interactive Games: Engaging and memorable, these can serve as entertaining icebreakers while educating guests about your brand.
Experience Vouchers: Offering vouchers for services related to your brand, such as discounts or free trials, keeps the engagement going beyond the event.
Personalized Merchandise: Items such as hats, t-shirts or tote bags featuring your logo make excellent conversation starters and serve as mobile advertising.

This is our bread and butter at Airbrush Events. Whether it’s painting trucker hats for a product launch or customizing t-shirts at a brand pop-up, we create personalized items on the spot that guests line up for. Not only are the items keepsakes, they become part of the activation itself.

Networking Events

Networking is all about connections, so favors should facilitate conversations. Here are some ideas:

Business Card Holders: Chic and useful, these can serve as a reminder of your brand while helping attendees organize their contacts.
Branded Notepads: Equip attendees with notepads to take notes during the event, reinforcing your brand as they jot down important points.
Icebreaker Cards: Create fun prompts on cards that encourage interaction among guests, sparking conversations around shared interests.

Thank You Gifts and Ongoing Engagement

Don’t overlook the power of thank you gifts. These can create goodwill and facilitate ongoing engagement. Consider:

Handwritten Notes: A simple yet meaningful gesture, expressing gratitude can leave a lasting impression.
Discount Coupons for Future Events: Encourage repeat attendance by giving attendees a reason to come back.
Branded Merchandise Follow-up: Send guests home with an additional branded item post-event, serving as a reminder of their positive experience.

By aligning party favors with the occasion and audience, you create memorable experiences that enhance engagement long after the event concludes. It’s about crafting favors that not only delight but also resonate with the guests, making your event unforgettable.

Sustainability and Eco-Friendly Party Favor Options for Adults

As we move deeper into 2025, the call for sustainability in event planning has never been louder. Modern audiences are increasingly drawn to brands that demonstrate a commitment to environmental responsibility, making sustainable party favors a smart choice for corporate events and brand activations. Not only do these favors reflect a company’s values, but they also leave a positive impression on guests who prioritize eco-friendliness.

Biodegradable Packaging

Opt for biodegradable packaging solutions when crafting your party favors. This can range from compostable bags to boxes made from recycled materials. By choosing biodegradable options, you reduce waste significantly, offering guests a takeaway that won’t harm the planet. Consider items like:

Biodegradable favor bags: These can be made from materials like plant starch or recycled paper.
Compostable boxes: Ideal for edible treats or small gifts, these options break down naturally.
Seed paper: Packaging that can be planted afterward allows guests to grow flowers or herbs, thereby connecting them to your brand long after the event.

Reusable Items

Give your guests something they can use again and again with reusable items. These practical favors not only align with sustainable practices but also keep your brand top of mind. Here are some reusable favor ideas:

Stainless steel straws: Eco-friendly and stylish, these straws come with cleaning brushes and can feature your logo.
Custom reusable bags: Perfect for grocery shopping, these bags are both functional and subtle brand advertisements.
Insulated drinkware: Mugs or tumblers that can be used daily cut down on disposable cups while showcasing your company.

Airbrush Events frequently paints reusable bags like totes and drawstring backpacks. These are not only eco-friendly, but with your logo and event theme painted live, they become walking brand ambassadors post-event.

Plantable Seed Favors

Encourage growth—both in plants and in guest memories—with plantable seed favors. These gifts allow attendees to engage in a fun and sustainable activity. Popular options include:

Seed bombs: Fun, small balls of soil, clay, and seeds that can be tossed into a garden or pot.
Packets of herbs: Tag them with your branding and event details; guests can grow their own culinary herbs.
Flower seeds: Delight attendees with the opportunity to grow beautiful blooms, a reminder of your event each time they see their flowers flourish.

Other Green Alternatives

Look beyond the traditional when selecting eco-friendly options. Consider these innovative green alternatives:

Biodegradable confetti: Made from leaves or flowers, it adds a festive touch without contributing to waste.
Eco-friendly candles: Look for soy or beeswax options with natural fragrances, beautifully packaged to align with your branding.
Upcycled materials: Items made from reclaimed items, like coasters made from recycled wood, represent both creativity and sustainability.

Embracing sustainability not only aligns with current trends but can also foster deeper connections with your audience. By offering eco-friendly and sustainable party favors, you’re clearly communicating that your brand values responsibility and care for the environment. At the end of the day, these small choices can resonate with guests, leaving them with meaningful takeaways that reflect your corporate ethos.

Incorporating Experience-Based and Interactive Party Favors

When planning corporate events and brand activations, it’s essential to think beyond traditional physical favors. Experience-based and interactive party favors offer a unique way to engage guests, providing memorable experiences that outlast tangible gifts. Let’s explore some standout ideas that elevate guest engagement and reinforce your brand identity.

Experience Vouchers

Instead of giving physical items, consider offering vouchers for experiences that resonate with your audience. Examples include:

Tickets to local events: Concerts, theater productions, or sports games can create excitement and serve as fantastic conversation starters.
Workshops or classes: Cooking, painting, or fitness classes provide guests with hands-on experiences that align with your brand’s values.
Exclusive access passes: Think about unique experiences like hot air balloon rides, chef’s table dinners, or private museum tours that guests will remember long after the event.

DIY Coupon Books

DIY coupon books are a creative and customizable option. They allow you to include offers that keep your brand relevant, such as:

Discounts on services: Provide valuable promotions that encourage attendees to engage with your business post-event.
Personalized experiences: Coupons for coffee meet-ups or virtual consultations can enhance relationships with your audience.
Fun activities: Include offers like “bring a friend for free” to your next workshop or seminar, promoting continued engagement.

Interactive Games

Games can break the ice and foster connections among guests. Consider these interactive options:

Trivia contests: Create brand-related trivia questions that encourage friendly competition and spark conversations.
Interactive scavenger hunts: This can be tailored to the event’s theme, guiding attendees through engaging activities that relate to your brand.
Icebreaker cards: Cards prompting guests to share fun facts or discuss topics can encourage networking and deeper conversations.

Photo Booth Souvenirs

A photo booth can provide guests with tangible memories while allowing them to engage interactively. Here’s how to enhance this experience:

Branded backdrops: Make sure your brand’s logo is prominently displayed, giving guests a reason to share their photos on social media.
Props related to your brand: Incorporate props that reflect your brand identity, adding an element of fun and creativity to the experience.
Instant printouts: Provide guests with physical copies to take home, serving as lasting reminders of the event.

You can even go one step further. Airbrush Events creates interactive swag stations where guests pick their own design and watch it get painted live. It’s like a creative photo booth but with a wearable souvenir.

By incorporating experience-based and interactive party favors, you not only create memorable moments for your guests but also reinforce your brand’s presence. These unique options enhance engagement and craft lasting impressions, making your corporate events and brand activations stand out in a crowded landscape. Ultimately, it’s about creating connections that live on in the memories of your attendees.

Conclusion: Selecting the Best Unique Party Favors for Adults to Impress and Engage

Choosing the right party favors is about combining creativity, brand relevance, and guest appeal. It’s not just picking something off a shelf; it’s about selecting items that resonate with your audience while reflecting your brand’s identity. When you take the time to curate unique, thoughtful favors, you significantly enhance the overall event experience.

Everything from personalized drinkware to eco-friendly gifts contributes to the impression your event leaves behind. Remember, well-chosen favors can inspire conversation, foster connections, and create lasting memories for your attendees. They serve as a reminder of their experience and a tangible connection to your brand.

As you explore options, consider how each favor aligns with your event’s objectives and your audience’s interests. By focusing on items that are not only useful but also meaningful, you can ensure that your guests walk away feeling appreciated and engaged. In a competitive landscape, effective party favors are an investment in future relationships and brand loyalty.

If you’re looking for a partner to help elevate your guest experience, Airbrush Events brings customization, branding integration, and on-site engagement together. Whether you’re planning a brand activation, corporate party, or milestone celebration, our live airbrush stations make your favors unforgettable.

So, go ahead and elevate your event with unique party favors that leave a lasting impression. The right choices will resonate long after the event concludes, ensuring your brand remains top of mind for every guest.

Check out: Enhance Your Brand with Experiential Marketing Strategies