In today’s competitive business landscape, knowing how to elevate your brand requires more than just a good product or service—it demands a dynamic brand that resonates with consumers. A powerful branding strategy can transform how the market perceives your company, propelling you ahead of the competition. A holistic approach encompasses everything from visual elements and
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February 2020 saw us jetting off to Miami’s Super Bowl frenzy, tasked with executing brand activations across the city. Brew ‘N’ Motion, a marketing agency, commissioned us for Bud Light’s project. Beyond the Gridiron: Quantifying Brand Activations’ Impact For football fans, the Super Bowl is the pinnacle of excitement. But for event planners and marketing
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Why do companies spend money giving away promotional gifts? Let’s all sing the lyrics from the theme song of Fame … ‘Baby, remember my name’. It’s as simple as that, it’s an investment in brand awareness. To be more technical, the pinnacle of brand awareness is called proprietary eponym. This simply means a brand has become
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