Race Fans Love Airbrushed Tees

Doing race events are always fun. So I was excited to go the Bojangles’ Southern 500 NASCAR race to paint some airbrushed tees.

I took one of my best buds and fellow airbrusher, Regis with me.

Our job was to personalize pre-printed t-shirts for Ally Financial, the major sponsor of the #48 car.  A car that is driven by seven-time NASCAR champion Jimmie Johnson.

Regis and Pete sitting at a bar drinking a beer.

I meet Regis at Charlotte Douglas International Airport. We went out for food and beer. We headed to the racetrack first thing in the morning!

Prepping the airbrushed tees

Weeks before the race, I had airbrushed a cartoony version of Jimmie’s race car. It was then photographed and digitally printed on hundreds of t-shirts. The t-shirts were given away as swag at the Ally booth where both Regis and I personalize each one, for waiting fans.

Printing the artwork on the t-shirt prior to the event was absolutely necessary as painting the car on each shirt would have taken far too long to keep up with the demand. People were happy they were getting a t-shirt with designs on both sides, Jimmie’s old school car painted on the front and personalization on the back.

Jimmie Johnsons race car airbrushed onto a white tee

I had painted this weeks before the race. It was then photographed and digitally printed on hundreds of shirts.

Kicking it old school

Jimmie’s car and truck were on display at the Ally tent. They both featured the old school paint scheme. This made choosing the event theme easy – Throwback Weekend. These days, Jimmie’s car is mostly black.

The truck is one that Jimmie used to race in the Baja 1000, a Mexican off-road motorsport race, before he ever raced for NASCAR back in 95’. His brother, Jarit Johnson, actually built the truck for him.

Regis stands next to Jimmie Johnson #48 car

The Ally activation theme was called “Throwback Weekend” because Jimmie Johnson’s car and truck featured in the Ally “booth” are throwbacks to another era.

Working the event

Each shirt took about 3 minutes to personalize and we did about 560 shirts in 2 days. We hustled!

Free shirts are always a huge draw for a booth but the marketing company that hired us, Nigel and Tina at MKTG, underestimated the popularity the t-shirts would bring. They said next time they’ll hire 4 artists and not only 2.

We painted at the Ally booth on both Saturday and Sunday. Each day we were forced to cut the line early so we could finish by the time the show ended, which was right before the race and the time trials began.

Folks waited in line for up to 2 hours but with the brand ambassadors and emcee helping out, the crowd were properly entertained. From a marketing perspective, having a long line of people waiting for your swag isn’t a bad thing. The line piques the interest of people passing by. Plus the people waiting in line starts getting familiar with your brand after staring at it for 2 hours. 

Loving my job

The whole atmosphere all weekend was exciting. Even more so when the man himself, Jimmie, showed up at the booth to sign autographs. I was even excited about that!

Jimmie Johnson standing in front of crowd of fans signing autographs

Jimmie came to the booth for 20 minutes for a discussion with the emcee and autograph signing.

Besides airbrushing, which I love, the other thing I really enjoyed about this event was meeting other people in the event industry. I got to meet another artist that was doing a painting for Jimmie Johnson and his race team, Hendricks Motorsports.

David Arrigo flew down from Toronto to paint a portrait of Jimmie, his car and truck on a large canvas. He autographed the painting which was later raffled off. 

Large canvas being painted of Jimmie Johnson and his race car.

David Arrigo is a Toronto artist who flew down to paint Jimmie Johnson’s portrait. It was autographed and raffled off.

David’s portrait of Jimmie blew me away. His technique of using both brush and airbrush gave a lot of detail and richness to the piece. Make sure to check out his website and see the work this guy does.

Overall it was a fantastic weekend working with awesome people. After I painted a shirt of Rutledge Wood, an NBC sports announcer, my shirt made it on live TV. Hey, I’m famous!

Do you want your next event to have long lines filled with people patiently awaiting your swag? Trust me when I say, your event needs airbrush artists. Book us today!

We get it, you’re trying to find something truly amazing for your corporate event. Some form of entertainment, maybe a cool vendor, or perhaps just something that will boost morale. 

Airbrush Events helps bring the best of all those ideas to any event. Combining the entertainment of an artist creating right in front of you, with the fun of beautiful, personalized merch.

Here are 6 reasons why your corporate event needs an airbrush artist.

1. Entertainment Is Key At Corporate Events

As you may know, one of the best ideas to have a successful event is to hire the right form of entertainment. 

Sometimes it can be hard to decide between the vast amount of options there are. Making sure that an entertainer is appropriate for the type of event, is enjoyable to watch, will boost morale, and doesn’t make the entire audience cringe. 

Airbrush artists do something that many other forms of entertainers can’t, they create art right in front of you that can be hung on a wall or worn on a hat. It’s just good, honest fun to see a design come to life right before your eyes.

4 paint on easels with their back towards. Florescent trucker caps lined up on black table waiting to be painted.

2. Airbrushed Swag – Ready in Minutes 

One of the main benefits of hiring an airbrush artist is that the cool designs they create in front of you can be worn at the very same event at which they were made. 

Airbrush Events’ custom-made merch dries in minutes so you’ll guests can just throw it on after. 

3. Corporate Event Ice Breakers 

Networking with your coworkers is a great opportunity when it comes to a corporate event. Seeing people all around wearing cool, custom-made airbrushed hats or other goodies is bound to help break the ice and could be a great conversation lead. 

Everyone is going to want to know where your cool merch came from, and how they can get their hands on it. That might just be the lead in someone needs.

4. Awesome Corporate Event Souvenirs 

Another great reason to have an airbrush artist at your event to custom design cool, custom items, is that they make for the best souvenirs! 

Your employees would love being able to take home a cool hat, shirt, bag, or even pillow. There’s no greater gift than helping your team be the coolest parents or partners around. 

A lot of other merch you can bring home from an event may go out of style or just end up taking up space on a shelf. Airbrushed hats or tees are part of an art style that doesn’t just fade away. The style has been relevant in pop-culture since 1970!

5. Nostalgia From Yesteryear.  

We already know that the best way to have someone remember something fondly, like your corporate event, is to touch those heartstrings. 

The bittersweet feeling you get in your chest when thinking of that great vacation you had as a kid. Having a few bucks in your pocket and hitting the boardwalk heading to the airbrush stand. 

Remember how happy you were wearing the t-shirt made just for you?

What’s more nostalgic than thinking of the summer vibes that custom airbrushed swag bring? It takes you back to a simpler time, and who doesn’t love that thought? 

6. It’s Just Good Fun 

Let’s be honest here, most corporate events are known for being forgettable, or even worse, being just outright bad. 

To fight this impression, you’ll need to replace it with a better one. What’s better than being able to choose a hat and customize it to your liking? Being able to wear it right after it’s made, is even cooler. 

If you’re truly invested in making your event memorable, hiring an airbrush artist like Airbrush Events can genuinely bring your occasion to the next level. 

It’s very fun to watch our talented artists do their work right in front of you; using corporate logos or custom requests, and being able to walk away from the booth with your brand new hat on your head or custom tee in your arms. Turn any event into a happening with Airbrush Events.

Trade shows are one of the best ways to find new customers or clients for your business in a short time. A trade show booth gives you the perfect platform to showcase your products and services to multitudes of people and explain to them exactly how they work in real-time.

However, having a trade show booth does not automatically guarantee that you will have visitors. It is up to you to do your best to ensure most, if not all, trade show attendees pass by your booth so that you can get maximum ROI on the time and money you invested in your booth.

The following are some clever ways to lure trade show attendees to your booth:

1. Attend other trade shows to see how they work and if they are worth the investment

Not all trade shows are the right fit for your business. Before you purchase a booth at a trade show, attend as a guest first and see how other trade show booths are performing and if the crowd matches your organization’s target audience. 

After attending as a guest, you will be able to see some of the things that make some booths successful and some mistakes other booths are making. 

2. Do proper marketing before the event

You need to start building excitement for your trade show booth long before the trade show happens. Let your existing customers know about the trade show using your in-house mailing lists or by using your organization’s social media platforms. You never know; some of your customers could bring along their friends or colleagues. 

Get pictures from event coordinators and share them on your social media platforms to give people a sneak peek of what to expect at the trade show. You may also hire bloggers and online influencers to further market the trade show and your booth. 

People wait in a line at a busy trade show.

3. Have a well-designed, noticeable trade show booth

You want your booth to be so attractive that trade show attendees notice it from far away and are unable to pass it without taking a quick look at what you have to offer.

  • Have a proper design for your booth that suits your organization. Check out your competitors’ booths and make sure that your trade show looks better than all of them. 
  • Create extra-tall displays that stretch high above the other booths. 
  • You can also have an overhead display hanging over the booth and have some kind of graphic, such as an arrow, drawing attention to your booth. 

4. Have your own light

The lighting of the trade show hall might not be sufficient to light up your booth properly. Bring your own lights to make the booth and your promotional banners easier to notice. The lighting should be cozy and intimate to encourage more people to visit.

Crisp white tshirts and hats sit on a black table

5. Make your trade show booth welcoming

If you have a big space to work with, set up a few chairs for your booth visitors to rest for a few minutes. Trade shows can be exhausting for visitors when they walk around exploring different booths and there usually isn’t much sitting space.

Turn your booth into a place where attendees can sit and relax for a few minutes as you explain to them what your company is all about and what they can gain from being a new customer. 

6. How about some free WiFi? 

In the modern world of social media, people love to stay connected at all times, even when they are supposed to be looking at trade show offerings. 

Free WiFi at your booth will attract people to your booth and encourage them to stay close. You could also offer a free phone charging station where your visitors can get a quick recharge of their phones as you pitch your products and services to them.

7. Have a special trade show deal

Everyone loves feeling like they got a great deal on a certain product or service. You may offer special deals to your trade show booth visitors such as coupons, discounts, and freebies. 

8. Make sure your staff members are friendly, approachable, and professional

It will be hard to attract visitors to your booth if your staff members seem angry or rude. Your staff should put on their best smile and be ready to charm the attendees into visiting the booth. They should also be in a position to answer any questions that the attendees might have.

9. Engage your booth attendees with a game

Set up a few easy, fun and competitive games at your booth and reward the participants with various prizes. The games could be anything like Jenga, a singing game, darts, or any other fun game. Just make sure the prize is worthwhile.

10. Are you providing snacks and beverages at your trade show booth?

Trade show attendees will probably be exhausted and hungry. Having some snacks or beverages at your booth for your guests will definitely attract people. And it doesn’t have to be expensive; a cookie and small cup of coffee are enough to make everyone at the trade show want to come to your booth especially if other booths are not doing it.

4 smiling people wearing airbrushed trucker caps

11. Hand out airbrushed party favors

Party favors are a great way to reward attendees for visiting your booth, but everyone will probably be doing it as well. If you want to make your party favors really special and memorable for your booth visitors, hiring a team of airbrush artists to customize party favors can do the trick. 

A company like Airbrush Events provides airbrush artists who can set up stations in your booth and make custom party favors for the guests. Each guest chooses a party favor, such as a t-shirt or a mug, then chooses their preferred design, color and text they want the artist to create as they watch. People will attend your booth for your pitch and the art.

12. Have the biggest bag

When you are handing out the party favors, promotional materials, or giveaways to your booth visitors, make sure that your bag is the biggest and that it’s clearly branded. 

Trade show visitors  will probably be getting other items from other booths and if your bag is the biggest, they will probably put the other items in there.