Collaboration Over Competition
At first glance, it might seem counterintuitive to collaborate with other airbrush artists, especially when they are your direct competition in the event industry. However, we are artists first, and the creative process thrives when it is shared.
Lessons from Artistic Collaboration Throughout History
Some of history’s greatest masterpieces were the result of collaboration.
- Van Gogh and Gaugin: Van Gogh invited Gaugin to work with him, allowing them to challenge and inspire one another.
- Picasso and Gjon Mili: Together, they explored drawing with light, creating groundbreaking work.
- Michelangelo and Francesco Granacci: When Michelangelo painted the Sistine Chapel ceiling, he relied on Granacci’s expertise in fresco techniques to complete the project successfully.
While we may not be painting 12,000 sq. ft. ceilings, the point is clear: collaboration amplifies creativity and success. We are not selling commodities like tacos or medical supplies. Instead, we are in a creative industry that thrives on shared knowledge.
A Changing Industry
In the 1980s, airbrush artists filled every corner of Panama City Beach. They worked out of gas stations and foldable tables, guarding their techniques like state secrets. Even asking about the brand of paint someone used was met with suspicion.
Fast forward to today, the industry has fewer artists. Instead of competing for scraps, there’s room for all of us to grow. By working together to elevate professionalism and improve the industry’s reputation, we can secure more opportunities for everyone.
Leading by Example
A well-executed event leaves a lasting impression on clients and benefits all airbrush artists. Complaining about unprofessional artists won’t improve the industry. Instead, take the initiative to connect with others.
- Build Relationships: Make friends with other airbrush artists, especially those who could benefit from professional guidance. Offer your business card and share tips for running a successful business.
- Join Communities: Social media groups for airbrush artists are excellent spaces to share knowledge and collaborate.
Most importantly, lead by example. Be the artist others aspire to emulate and the business clients recommend to their friends.
Elevating Professionalism in the Airbrush Events Industry
With both kids and adults loving custom airbrushed party favors, there’s enough demand for all of us. But maintaining a professional standard is key to growing our industry.
1. Administration
How long does it take you to respond to a client? Do you record phone conversations or keep detailed invoices? Professional stationery, logos, and clear communication signal that you take your business seriously.
Check out Canva, an easy-to-use, free graphic design platform that has a lot of templates you can choose from to level up your business.
2. Preparation
When attending an event, ensure your equipment is clean and in working order. Confirm event details with clients beforehand and plan your setup carefully. Clean, organized equipment shows clients you’re serious about your craft.
3. Appearance
First impressions matter. Clients expect professionals who look presentable. Wear clean, comfortable clothes, preferably branded with your logo. If custom shirts aren’t in your budget, use name tags and airbrush your logo on them.
4. Follow Up and Feedback
Do you follow up with clients after events? Most customers will leave a review if asked, so make it a habit to request feedback. Good reviews attract new clients, and constructive feedback helps you improve.
Let’s Improve Together
The airbrush events industry can only thrive when we hold ourselves to high standards. By focusing on professionalism and building a strong community, we can elevate the reputation of airbrush artists everywhere.
Let’s start a conversation! Share your experiences and suggestions for improving our industry in the comments below.
Read next: Live Airbrush Entertainment: Are We Artists or Entertainers?