Don’t underestimate networking
Networking is a great way to get your business noticed. Be sure to attend local events, conventions, and networking groups to meet other business owners and potential customers. You can also join online groups and forums related to your industry.
LinkedIn is a great way to attract new connections, which can lead to new business opportunities, collaborations, and networking.
Take some time to either set up a LinkedIn account or optimize your current account. Here are some ways to increase your visibility on the platform.
- Complete your profile: Make sure your LinkedIn profile is complete and up-to-date. This includes adding a professional headshot, a detailed summary, and your work experience.
- Use keywords: Use keywords in your summary and work experience sections that are relevant to your field. This will make it easier for people to find you when searching for someone with your skills and experience.
- Connect with others: Connect with people in your field and join groups related to your industry. This will help you expand your network and increase your visibility.
- Showcase your expertise: Share relevant content and articles, participate in discussions, and publish articles on LinkedIn to showcase your expertise in your field.
- Engage with others: Like, comment, and share other people’s content. This will help you build relationships with other professionals in your field and increase your visibility.
- Get endorsements and recommendations: Ask your past colleagues, supervisors, or clients to endorse your skills and write recommendations for you. This will help you increase your credibility and visibility.
COST: Cost of attendance to events or membership fees to join groups. Networking on LinkedIn is free.
Marketing for your one-person business can be laborious, but you’re doing an outstanding job thus far, let’s continue.
Offer promotions and discounts
Offering promotions and discounts is a great way to attract new customers and keep existing ones coming back.
You can offer discounts on your products or services, or run a referral program to encourage current customers to recommend your business to others.
I recently worked with Sarah. She’s the owner of a small online clothing store that sells handmade clothing for women.
She’d been in business for a few months, but she was struggling to attract new customers and increase sales.
After we spoke, she decided to try using promotions and discounts as a way to market her store.
Here are 3 ways she used discounts to increase her business.
- 10% discount for first-time customers
- A promotion where customers can get a free accessory with a purchase of $50 or more
- Discounts to her email list subscribers and social media followers.
As a direct result of these promotions and discounts, her business has started to flourish.
COST: This cost will vary depending on the type of promotion or discount you offer.
Learn more about discount strategies that don’t hurt your bottom line here.