Tammy Perkins

Learn from Tammy Perkins, a leading expert in event strategy and brand activation. Discover data-driven insights on trade show ROI, vendor management, and how to create the 'Wow Factor' for your next major event.

Why 90% of Event Swag Ends Up in Hotel Trash Bins (And the Business Case for Giving Nothing at All)

Key Takeaway 40% of corporate gifts are thrown away immediately. Only 21% of promotional items are kept long-term. Meanwhile, businesses…

7 days ago

Why Event Planners Burn Out (And the One Vendor Choice That Actually Helps)

TL;DR Event planner burnout is driven by the burden of vendor coordination, not workload. Every vendor you add brings hidden…

3 weeks ago

The Line Is the Activation: What Smart Corporate Event Planners Know That Others Don’t

You've seen it happen. The activation area is set up. The signage looks great. The vendor showed up on time.…

3 weeks ago

Building Brand Awareness With Promotional Gifts

Corporate planners spend thousands on swag that ends up in the trash by Monday. The problem isn't the budget. It's…

3 months ago

5 Documents to Demand From Your Event Vendor (Before You Sign Anything)

Most planners ask about price. The smart ones ask for paperwork. Here's exactly what separates a professional vendor from a…

3 months ago

9 Event Vendors Disappearing by 2029 (And What’s Replacing Them)

Your event budget is about to get disrupted. Not by a pandemic. Not by a recession. By technology that costs…

4 months ago

Why Your CEO Hates Your Events (Even When Attendance Is High)

You got 623 people to show up. Your CEO still hates your event. Here's why. The Attendance Trap Attendance is…

4 months ago

The $847 Mistake Every Event Planner Made in 2025 (And How to Avoid It in 2026)

You lost $847 last year. Per event. Maybe more. Most event planners changed vendors right before their events last year.…

5 months ago