Marketing Strategies

a woman in her 30's has her hand under her chin. The title of the article is listed as - DIY MARKETING; How to promote your one-person business

DIY Marketing: How to Promote Your One-Person Business

Congratulations on becoming a business owner. Let’s get your one-person business noticed through marketing. Should I market my own one-person business or hire someone? Marketing your one-person business yourself can be an effective way to save money and build a personal connection with your customers. However, it’s important to keep in mind that marketing requires …

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men and women sit around a conference table looking at a laptop while smiling

Recruitment Marketing: Best Practices for the Best Results

Finding quality candidates for your open job position is easy. Just convince the people working for your competitor to jump ship. All jokes aside (although passive recruiting is indeed a viable strategy), finding great talent can be difficult. It’s always in high demand and low supply. Of the few available candidates that qualify as “quality”, …

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