Having a party around the holiday seasons for your employees builds company morale and is a great time to give back to the team that works hard to make the business successful throughout the year.

Most company Christmas party entertainment involves a DJ. Someone that plays music and encourages the crowd to get up and dance.  But what if your staff aren’t the dancing type? What other fun things can you offer at your company party?

Here are 6 unique ways to entertain the party guests.

Hire a dance team

Even though we might not be dancers ourselves, most of us can appreciate professional dancers. Plus sometimes, they inspire us to get on the dance floor and do a one, two step.

Check out this amazing break-dancing dance team from Florida that loves performing at private events.

Get a virtual reality gaming station

We’ve all heard about the new technology of VR but the majority of us haven’t tried it.

Hire a company that will come and set up virtual reality stations and let your staff play games and ride virtual roller coasters. It’s a great way to get people out of their seats and mingling.

Check out Mobile Gaming Events website for more info.

Get a photo booth

Give us what we really want! Opportunities to take amazing selfies that we can share to our social circles. Let the team play with props and fun costumes while getting their pics taken with proper lights and equipment.

Check out this fun idea that the Jonas Brothers did using a photo booth.

Set up a chalkboard word search

An inexpensive way to add an additional dimension to the entertainment is to put a word search on a big chalkboard or white board next to gathering places, like the bar.

It’s fun to have everyone work on it while they’re waiting in line for their drinks.

Use airbrush artists for the company Christmas party
Enterainment

Everyone loves swag, little gifts that they can bring home to remember the event.

When you hire airbrush artists, they will come to your party and personalize tees, hats, drawstring bags or a host of other merchandise for each person.

Guests love the old school vibe of airbrush and it’s pure entertainment to watch the artists painting live.

Airbrush Events artists pride themselves on professionalism and customer service. They can accommodate small intimate events or large-scale corporate events.

Hire caricature artists

Hiring caricature artists is a guaranteed way to get people out of their seats. Everyone will be thrilled to have a traditional or better yet, a digital caricatures of themselves.

With digital caricatures, the full-color caricature is printed on paper that can have the company logo on them. Maybe make it a fun ‘prerequisite’ for everyone to wear theirs to work on a lanyard the next day!

I’ve been working with RichCaricatures for many years and he’s the best out there.

BONUS: A murder mystery dinner

Your party guests will love a little ‘murder’ and intrigue with their dinner.

Jest’s Murder Mystery Dinner Shows will have your guests howling with laughter. Their professional entertainers will pull your guests into the show with lots of fun interaction.

Guests will surely be talking about your event for years to come.

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Why Experience Matters in Brand Activation

The key to successful brand activation lies in creating unforgettable experiences for potential customers. Giving them something to remember fosters organic interest in your company and builds stronger connections.

Create Emotional Connections

Direct interaction with customers is one of the most powerful forms of marketing. Why? Because it builds emotional connections that drive brand loyalty. These connections are the foundation of brand activation.

When customers enjoy themselves and feel genuinely excited about your brand, they’re likely to spread the word. This free, earned advertising is invaluable. One way to achieve this is through experiential marketing—a strategy that takes traditional interactions to the next level.

Experiential Marketing: Bringing Brands to Life

Experiential marketing engages customers directly through live, branded experiences. These events can include performances, giveaways, or creative displays. For example, picture yourself at a festival or parade. You notice a booth drawing a large, excited crowd. The company at the booth has hired airbrush artists to create personalized t-shirts or hats featuring their brand logo and the guest’s name.

This type of interaction is incredibly effective. The excitement of seeing something unique and receiving free, personalized merchandise creates an emotional connection with the brand.

The Power of Free and Memorable Merchandise

Think about how memorable it is to walk away with a customized hat or shirt. Guests often share their experiences with friends or post about it on social media. This type of marketing is exactly what companies aim for—it’s organic, engaging, and impactful.

What Airbrush Events Can Do For Your Brand Activation

Airbrush Events combines two powerful elements of brand activation: live performances and free merchandise. These two components make for unforgettable marketing experiences. After all, who doesn’t love free stuff and an entertaining performance?

Our talented airbrush artists personalize swag right in front of guests. Whether it’s names, symbols, or unique designs, every item is customized on the spot. Let’s look at some examples of how we’ve helped brands succeed:

• State Farm at a Hispanic Festival in Florida
  State Farm hired us to airbrush temporary tattoos at a Hispanic festival where they were a major sponsor. Guests received free tattoos in exchange for providing contact information and agreeing to receive marketing offers.This activation connected State Farm with hundreds of potential customers while earning additional exposure through word-of-mouth and social media. It became one of their most successful events.
• Centene Corporation at the National Urban League Conference
  Centene Corporation partnered with us to paint t-shirts and hats during the National Urban League Conference in St. Louis, MO. Over three days, the event attracted more than 3,000 attendees.Our team of four airbrush artists worked nonstop while six Centene staff members managed the eager crowd. The event was a massive success, thanks to careful planning and flawless execution.

Join the Growing List of Successful Brand Activations

Airbrush Events has a proven track record of elevating corporate events, trade shows, and public festivals. Whether it’s creating buzz at a trade show or adding a unique touch to a private gathering, our airbrush artists are guaranteed to be the highlight of any event.

Take the leap into experiential marketing and activate your brand in a way your audience will never forget. Contact Airbrush Events today to start planning your next big activation!

Common Questions About Brand Activation

How does brand activation differ from traditional advertising?

Traditional advertising is typically a one-way communication where the brand speaks at the consumer. Brand activation, on the other hand, is a two-way experience. It invites the consumer to actively participate and interact with the brand, creating a much deeper emotional connection through a physical or digital touchpoint.

Why is brand activation critical for new product launches?

Activation allows potential customers to try or experience a product in a low-pressure, high-engagement environment. This “first-hand experience” is the most effective way to drive immediate brand loyalty and word-of-mouth marketing, as guests become active participants in the brand’s story.

What is an example of a high-impact brand activation?

A high-impact activation is one that provides personalized, tangible value. For example, live airbrushing at a corporate event creates a “theatrical” moment where the guest watches a piece of art being made specifically for them. Because they receive a custom-branded item they actually want to keep, the brand stays top-of-mind long after the event ends.

The post Brand Activation: The Key to Memorable Marketing appeared first on Airbrush Events | Custom Airbrushed Party Favors.

Airbrush Events helps bring the best of all those ideas to any event. Combining the entertainment of an artist creating right in front of you, with the fun of beautiful, personalized merch.

Here are 6 reasons why your corporate event needs an airbrush artist.

1. Entertainment Is Key At Corporate Events

As you may know, one of the best ideas to have a successful event is to hire the right form of entertainment.

Sometimes it can be hard to decide between the vast amount of options there are. Making sure that an entertainer is appropriate for the type of event, is enjoyable to watch, will boost morale, and doesn’t make the entire audience cringe.

Airbrush artists do something that many other forms of entertainers can’t, they create art right in front of you that can be hung on a wall or worn on a hat. It’s just good, honest fun to see a design come to life right before your eyes

2. Airbrushed Swag – Ready in Minutes

One of the main benefits of hiring an airbrush artist is that the cool designs they create in front of you can be worn at the very same event at which they were made.

Airbrush Events’ custom-made merch dries in minutes so you’ll guests can just throw it on after.

3. Corporate Event Ice Breakers

Networking with your coworkers is a great opportunity when it comes to a corporate event. Seeing people all around wearing cool, custom-made airbrushed hats or other goodies is bound to help break the ice and could be a great conversation lead.

Everyone is going to want to know where your cool merch came from, and how they can get their hands on it. That might just be the lead in someone’s needs.

4. Awesome Corporate Event Souvenirs

Another great reason to have an airbrush artist at your event to custom design cool, custom items, is that they make for the best souvenirs!

Your employees would love being able to take home a cool hat, shirt, bag, or even pillow. There’s no greater gift than helping your team be the coolest parents or partners around.

A lot of other merch you can bring home from an event may go out of style or just end up taking up space on a shelf. Airbrushed hats or tees are part of an art style that doesn’t just fade away. The style has been relevant in pop-culture since 1970!

5. Nostalgia From Yesteryear.

We already know that the best way to have someone remember something fondly, like your corporate event, is to touch those heartstrings.

The bittersweet feeling you get in your chest when thinking of that great vacation you had as a kid. Having a few bucks in your pocket and hitting the boardwalk heading to the airbrush stand.

Remember how happy you were wearing the t-shirt made just for you?

What’s more nostalgic than thinking of the summer vibes that custom airbrushed swag bring? It takes you back to a simpler time, and who doesn’t love that thought?

6. It’s Just Good Fun

Let’s be honest here, most corporate events are known for being forgettable, or even worse, is just outright bad.

To fight this impression, you’ll need to replace it with a better one. What’s better than being able to choose a hat and customize it to your liking? Being able to wear it right after it’s made, is even cooler.

If you’re truly invested in making your event memorable, hiring an airbrush artist as Airbrush Events can genuinely bring your occasion to the next level.

It’s very fun to watch our talented artists do their work right in front of you; using corporate logos or custom requests, and being able to walk away from the booth with your brand new hat on your head or custom tee in your arms. Turn any event into a happening with Airbrush Events.

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